For me, stud breeding is, to a large extent, about serving commercial farmers and fellow breeders. It doesn’t make sense to sell a bull or a cow and not help the client succeed with their cattle. Successful cattle farming involves many components. By assisting new breeders with selections, herd management, biosecurity, nutrition, marketing, and more, you can build sustainable relationships with them.

Stud breeders must emphasize the value of good bulls and genetics to new breeders and commercial farmers. I firmly believe there’s room for everyone under the sun, and if your client isn’t successful, you won’t be either. – Nico Pieterse